ABOUT

Voodoo Child was founded by Lily Gapinski after I fell pregnant unexpectedly in 2019 to a crazy little boy and found that there was a huge gap in the market for boys clothes. I can’t tell you how many times I would walk into shops and there would be several racks for girls and 1 or 2 racks of boys clothes which usually had trucks, robots or sharks printed all over them. Besides the prints, the beige neutral tones have absolutely saturated the market, and I was over only having them as an option. So one day I said to my mum, if I can’t find the clothes I want for my son, I’ll just create them myself, and that’s how my second baby, Voodoo Child was born.