ABOUT

The Birth of Voodoo Child: Inspired out of spite for the boys section of shopping centres.

So, picture this: it's 2019, and I'm about to embark on the wildest journey of my life—motherhood. When I found out I was having a baby boy, I was stoked! But as I dove into the world of baby shopping, I quickly realised I’d stumbled into a fashion black hole. The boys' clothing section was a very sad little corner, primarily featuring a rack or two with the same old prints: trucks, robots, or sharks.. 

I then went online looking for boys clothing, and I was confronted with a colour palette that was practically begging to be put out of its misery. Beige, beige, and more beige— and I was resisting every fibre in my body that was trying to become a linen mum with a boring beige baby. I was on a mission for something fresh, something edgy, something more me.

Sick of looking, one day I turned to my mother, declaring with all the confidence of a new mum on a caffeine high, “If I can’t find the clothes I want for my son, I’ll just create them myself.” And just like that, Voodoo Child was born—my second baby, if you will. 

I set out to revolutionize boys' fashion, breaking free from the conventional designs that had me cringing. I wanted to splash some creativity and edginess onto the racks, ensuring parents like me could find clothing that truly reflected their child’s personality without looking daggy.

Since the launch, Voodoo Child I’ve gone onto have another baby, a girl, which has led me to continue on a different path as well and expanding my boys style. My brand stands as a testament to the power of innovation—proof that sometimes, a little sleep deprivation and frustration can lead to something fabulous.

Voodoo Child is more than just a clothing line; it’s a love letter from a mother determined to make a difference in her kids wardrobes and lives. To show them that with a little bit of determination and a dash of delusion they can achieve anything. I took a personal challenge and turned it into a thriving business, empowering parents everywhere to dress their children in clothes as unique and dynamic as they are. So, here’s to Voodoo Child—for the cool kids!

And to Margaux and Hendrix, everything I do, I do for you.